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Imagine That Review


Imagine That

Imagine That a movie called Imagine That requires you to imagine the special effects instead of including them in the movie. What a great way to save a couple of millions of dollars. Fail!

My review 3 Stars

Imagine that you had the power to summon imaginary people that would help you with serious decisions. Not only that, but imagine that they could help you choose your friends by telling you who was a good person and who wasn’t. Imagine that these imaginary people were capable of giving you proprietary information about a company so that you would have an edge over other investors. You could make sound financial decisions on the stock market based on these decisions and best of all, they are never wrong. Imagine that! That would be so damn cool!

Of course that is all fantasy; we know that we could never do that. People who do this for a living spend hours, days even months doing research on a company in order to make these financial decisions. It’s an interesting trade, one that takes enormous amounts of skill and luck. If you’re good at it you can make a ton of money, and people do. Nevertheless, no matter how good a financial executive is, you can rest assured they are not getting their information from imaginary people. That is unless your financial executive is Eddie Murphy.

I know I’m being silly. But that is because this movie was silly; unfortunately, not in a good way. Eddie Murphy’s newest release, Imagine That, hit the theaters in May last year. I don’t want to say that it was a flop, but let’s be honest and call a spade a spade, it was a flop. They spend about 55 million dollars to make this movie and only made about $15 million. I think it is their own fault and I have a couple of theories as to why.

First, the film had no special effects at all which is ironic that a film called Imagine That didn’t sport any special effects whatsoever. The producers of the film decided to take the title of the movie literarily and required the viewer to imagine everything that was going on. If this had been a low budget film produced by my Uncle Bob, I would’ve given him a lot of credit for it, but this wasn’t a low budget film and my Uncle Bob had nothing to do with it. How dare you Hollywood make me use my imagination? If I wanted to use my imagination, I would play an Infocom game. Seriously though, in a world were visual stimuli is rampant especially for children, did the producers of this movie really expect to turn a profit with this flick?

Second, was this a kid’s movie, or was this movie made for adults? Hmmm, I have no clue. I’d guess that the target audiences for this movie were adults that were still in the child stage, the brain dead, the comatose, or people with some sort of mental retardation. The film had a kid’s movie feel to it, but at the same time the dialog was a bit too sophisticated for young people. Perhaps sophisticated is not the right term, but would children understand or be entertained by talks of the financial standings of a corporation? I think not. I have no idea what they were thinking when they wrote the script for this movie.

It is too bad though because I thought the story wasn’t that awful. The little girl was adorable and she did a great job with the role. Also her imaginary friend’s names were quite fun and creative. There was Goo Gaa, Sepeda, Tapeda, kulin kuling kunfly, okay I made that last one up. I honestly don’t remember the names of the imaginary characters, but I do remember that they sounded like fun. Unfortunately, we never met them because the producers were too freaking cheap to conjure them up. It is too bad too because by the way that the little girl described them, they sounded like interesting characters. However, instead of meeting these imaginary characters we saw the mediocre performance of Eddie Murphy pretending to have conversations with characters that aren’t there. Because of this the movie felt incomplete and your brain will be left confused as if subconsciously it knows that there is something missing from the scene and that leads to a less than stellar film. I can’t in good faith recommend this movie. If you really want to see it go ahead, I won’t stop you. It’s not a horrible film; it just isn’t a very good one.

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